Shopify Checkout: der E-Commerce-Checkout mit der besten Conversion (2024)

FAQs

What is the average conversion rate for Shopify checkout? ›

Most online stores have conversion rates between 2.5% to 3%. However, the typical Shopify conversion rate is lower, averaging around 1.3%.

Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%, based on a study completed in April 2023 in partnership with a Big Three global management consulting company.

Seamless customer experience

Compared to guest checkout, Shop Pay can raise conversion by up to 50%*. Shop Pay users are 77% more likely to make repeat purchases.

Customer and order data flows seamlessly between Shopify checkout and other platform tools like the dashboard. This simplifies order management for merchants. Shopify can offer specialised features like one-click reordering because checkout is directly integrated. This builds shopper trust and convenience.

Average ecommerce conversion rates are around 2.5% to 3% according to industry leaders, but that doesn't mean this is your business's sweet spot. Having a baseline of 2.5% is a good place to start, but keep working to optimize this with conversion rate tactics.

What Is a Good Shopify Conversion Rate? Shopify says that a conversion rate of 3.3% or more is good: in fact, it would put you in the top 20% of all Shopify stores. If your conversion rate is 3.3%, that means you can expect three people for every 100 people who visit your store to make a purchase.

What is a good checkout conversion rate? The average checkout completion rate (i.e. the % of checkouts that result in a purchase) is 47.0%. Anything above 62.6% puts you in the top 20% of eCommerce stores. Anything below 30% puts you in the bottom 20%.

The average checkout completion rate or the percentage of checkouts that result in a purchase is 47%. That means that more than 50% of online shoppers who make it to the checkout page, still do not complete their purchases on average. A checkout conversion rate below 30% indicates the need for improvement.

Shopify Plus merchants who use Shopify Payments as their primary gateway will have their transaction fees waived for all other payment methods used.

Which is cheaper, Shopify or Etsy? ›

Etsy is generally cheaper than Shopify since there are no monthly costs and most of the features for creating a store are free. But in the long term, when your business grows and you get more orders, managing an Etsy store might cost you the same amount of money that Shopify does monthly.

Shopify charges 2.9% + 30¢ per transaction. However, the Shopify transaction fees depend on the plan you're using. For example, when you are on the Shopify pricing plan subscription, you will be charged 2.5% + 30¢ per transaction. It will be 2.4% + 30¢ per transaction for the Advanced Shopify plan.

So what's the best-converting checkout in the World? According to the study from May 2023, it's Shopify Checkout. The study conducted by one of the Big Three consulting companies (Bain, BCG, or McKinsey) revealed that Shopify's checkout converts 15% better on average.

One of the biggest considerations to make when implementing checkout modifications is how DOM-dependent your code is. As Shopify releases checkout upgrades, the content output by the Liquid drops in checkout. liquid , and in some cases by the checkout.

The average checkout completion rate or the percentage of checkouts that result in a purchase is 47%. That means that more than 50% of online shoppers who make it to the checkout page, still do not complete their purchases on average. A checkout conversion rate below 30% indicates the need for improvement.

As of September 2023, the average add-to-cart rate across all industries is around 7%, while the average add-to-cart conversion rate is approximately 8%. A good add-to-cart rate would be anything between 8-10%, and a desirable one is generally considered to be 9-11%.

This blog article discusses ecommerce conversion rates and provides insights and strategies for store owners to improve their conversion rates in 2024. The average ecommerce conversion rates in the industry are around 2.5% to 3%, with the average for Shopify stores being 1.4%.

According to industry standards, the average conversion rate for physical retail stores typically ranges from 20-40%. In contrast, the average conversion rate for online shopping or ecommerce platforms is estimated to be between 1-3%.